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At Valera, everything revolves around hair. Specialists since 1955, Valera have a long and proud history of innovative design. The company were originally founded by Gustavo Soresina in Milan, however in 1978 the company relocated to Switzerland. The rest is history - the company went from strength to strength, launching game-changing professional and salon exclusive hair solutions which gave Valera a launchpad to the future. Today, Claudio and Flavio, the sons of Gustavo, continue to run the company with the same traditional family values and passion which gave Valera its success.