Browse our full Duracell range

Samuel Ruben revolutionised battery technology in the 1940's and throughout the years he improved his batteries making them more compact, durable and longer lasting than anything before it. The birth of the brand began in 1973 when the bunny made his debut showing people around the world that Duracell batteries lasted much longer than ordinary and inexpensive zinc carbon batteries. Throughout the decades, Duracell has been delivering portable battery power around the world and we have a vast variety for you to choose from.