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Since their formation in 2009, KeepCup's aim has been simple - to help make positive changes to the planet while still allowing customers to enjoy the things they love. Designed and produced in the Australian coffee capital of Melbourne, the KeepCup is the world's first barista-standard reusable coffee cup. Crafted from lightweight yet incredibly robust polypropylene, the KeepCup is mobile, easy to carry and virtually unbreakable, allowing customers to take their teas and coffees on the go, keep hold of their cups and then reuse them time and time again. In this, KeepCup hope to cut down on the amount of disposable cups thrown away every day and instead promote reuse behaviour and, ultimately, help to create a more sustainable environment. Now sold in 65 countries around the world, KeepCup have proven themselves to be one of the industry leaders in sustainable, reusable coffee cups.